Smart Ideas to Promote your Real Estate Business Online

Finally, you are into a legal, money-making business, and that is real estate. Some go on to choose residential property while some go for the commercial one. Well, keeping aside the residential property, if we take the commercial real estate into consideration, the year 2017 is surely going to be a prosperous one. So, what one needs to know are some great marketing ideas that will help you stay ahead of your rivals in this digital age.

Here are some great marketing tips for commercial real estate that will do great to the investors in 2017. Let’s have a look:

Create your own website – The first and foremost thing for one is to stay digitally updated. It’s your website only where you can show off your digital marketing efforts in a positive manner. As per reports, it has been found that around 80% of the investors and tenants look for commercial real estate online. In other words, you need to make your website so informative and highly visible that your target audience would be able to identify your motive and come to know everything about your real estate business.  For this, you need to ensure a few things:

  1. Build a mobile-friendly website – Smartphones are ruling the world of technology in terms of user-friendliness. Whether you want to attract tenants, talk to brokers or hunt for potential clients, you must keep your intentions clear through your website that should be clearly readable on smartphones.  Just make sure that your site supports all types of operating systems like Windows, Android, iOS etc.


  1. Create a blog – Blogs comprise short write-ups about your very own ventures. In fact, a blog can be the greatest marketing tool for making you socially visible. If you are willing to create a potential client base, blogs can do wonders for your websites. So, you can always take this opportunity to educate your clients with several tips and advice. You can make use of your blogs to highlight your lease transactions, make company updates, discuss local market news, and more. Remember, you must always give your target audience the impression that you are an expert in this field. So, frame your blogs accordingly.


  1. Post local market reports – Although it’s true that your business covers a wide area, it should also cover a major part of your locality. This should not only be a great nurturing tool but should also highlight your potential prospects. Try including data points like average rent prices, rentable square footage, vacancy data and all relevant transactions. All these should certainly appear on your blogs either on a quarterly or monthly basis. As a result, you might get new readers from time to time.


Market your business online – Marketing your real estate business online is one of the best strategies to drive people towards it in quick time. The better you market strategies online, the higher is your exposure. So, here are a few things you need to ensure while marketing your real estate business online:

  1. Create a Newsletter for your company – One of the most effective forms of communication is email. So, if you are going to strategize email marketing, create a newsletter through which you can showcase your company activities, share news on real estates, offer crucial information for free and, therefore, build a strong relationship that makes your website strongly visible.


  1. Join social media – Facebook and Twitter are some of the most popular social media platforms where you can give your business a major exposure. A huge percentage of real estate businessmen now join LinkedIn, which is the best professional social networking platform. Reports say that it has a total of 300 million users who are involved in commercial real estate businesses, legal jobs, investments, finance and more. In fact, the year 2017 is certainly going to be fruitful for commercial real estate agents joining LinkedIn.


  1. Add high-quality contents – The internet in 2017 is just ruling with high-quality content, be it on real estate or any other business. So, it’s only blogging but you also need to create articles, infographics, HD videos and more for attracting the attention of guests. The better your content, the higher are the chances of alluring your audience. Therefore, if you can create good quality write-ups by highlighting your key concerns of your commercial real estate business, your readers might express interest in contacting you.


Keep these little strategies in mind and your business will not take much time to flourish. Good luck!!

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